Protein doesn't have to be boring.
It started in a Berkeley dorm kitchen with one question: why does every protein bar taste the same?
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Made in a dorm kitchen, for real.
Hi, I'm Aditya Banerjee. I started Posana out of my dorm kitchen at UC Berkeley with one goal: make protein exciting and full of flavor.
To me, every protein bar tasted the same. Walk down the aisle and it's the same flavors and the same ingredients on repeat: chocolate chip, peanut butter, cookie dough.
I wanted a bar for everyone else, too: flavors people from different cultures actually grew up loving. So I started cooking, late nights over the shared stove, until I had bars I wanted to eat every day. That's how Posana was born.
- The gap
Same bar, every aisle
Chocolate chip, peanut butter, cookie dough. Every protein bar tasted the same.
- Original story
A Berkeley dorm kitchen
The first real Posana bars, made late at night in my dorm's shared kitchen.
- Flavor
Flavors for everyone
Chai, matcha, mango coconut and cinnavanilla: flavors from cultures all over the world.
- 150+
Stores today
On shelves across the Bay Area, Southern California and New York.
Posana is Sanskrit for nourishment.
It's a nod to where I come from, and a promise about what's in every bar: food that takes care of you and actually tastes good.
Not another chocolate chip cookie dough.
Protein should be exciting. Instead of the same few flavors on repeat, we make bars that taste like the things people actually crave, from all kinds of cultures: warm chai spices, the matcha on every coffee shop menu, and sweet mango with coconut.
Real spices: cinnamon, cardamom and ginger, like the chai you grew up with.
Real matcha with vanilla. Your coffee shop order, in a bar.
Sweet mango and coconut, inspired by South Asian flavors.
Cinnamon and vanilla. Fun to eat, and even more fun to say.
Built by friends, family and a lot of taste-testers.
Posana is still a small team: fewer than five of us, plus the friends who show up to pack boxes and the students who come to our tasting games on campus and tell us exactly what they think.
We talk with our customers every day, and what you tell us goes straight into improving our bars and flavors. When you buy a box, you're not funding a giant company. You're backing a young team that's trying to make protein exciting again.
“If you can feel that connection, and enjoy it as much as I love making it, that's all I really care about.”Aditya Banerjee, founder
From our Berkeley tastings
Feedback from students at our free tasting events at UC Berkeley.
“I got to try the chai flavor early and I'm obsessed. I love all the spices in it. It tastes so warm and cozy!”
“The packaging is literally so cute 😭 I love that Posana has fun flavors instead of the same chocolate and peanut butter combinations.”
“Tried the Cinnavanilla bar and loved it! The cinnamon and vanilla combination is so good, and it's such a nice change from regular protein bars.”
“The matcha flavor is SO good. I'm a huge matcha girl, so I love seeing it in a protein bar.”
“The mango coconut turmeric flavor is so unique. I never would have thought of that combination for a protein bar, but I love how creative it is.”
“I'm tired of every protein bar tasting like chocolate or peanut butter, so this was a nice surprise.”
“I love the ingredients and the protein and fiber. It feels like so much more thought went into this than a typical protein bar.”
“I love supporting young founders who are genuinely passionate about what they're building. Posana has such a cool mission, and the bars are actually good too.”
“I love that Posana is bringing cultural flavors into functional nutrition. Chai, matcha, and mango coconut are so much more interesting than the usual options.”
On shelves in 150+ stores.
Grab a bar at your local market across the Bay Area, Southern California and New York, or have a box shipped to your door.
Taste what protein is meant to be.
Thank you for being part of the family.Aditya Banerjee, founder
